Allgood is a premium community oriented brand and restaurant. The branding challenge was to create a high end brand with a 70’s California vibe, while keeping a comfortable and community feel. We accomplished this by mixing a lowercase serif font which allows for a premium feeling mixed with a 70’s warm color palette.
The brand story is told in the design details and is what creates iconic moments. The details are what takes a brand from mainstream to premium. It creates uniqueness, a point of difference and results in success.