Ad ideas is about connecting small design agencies to larger companies with alternative and creative advertising ideas of a large scale. “I’m Ready” campaign is to evoke motivation through well-known athletes’ voices and imagery. The advertising mediums are large mural canvases placed in metropolitan cities throughout the country, hand crafted by the one and only Colossal Media.
It was no surprise that gold was going to be the “it” color of this campaign. The handwriting came to us, as we thought about how to voice the point of view from the athlete not just Nike.